---
name: create-clear-conversion-path
description: "Help a visitor take the next useful step. Make the path clear and check where the request lands."
category: Digital Plumbing
stage: —
definitive_article: /digital-plumbing
status: needs-work
---

# Create Clear Conversion Path

Can a new visitor tell what to do on your site? This guide helps a business owner make the next step clear. Start with one page, the person it serves and the action that helps them.

**The path:** Visitor need → Clear action → Working form or call → Team receipt.

**Use this when:** a new page or offer launches, visitors struggle to contact the business, or an existing path needs repair.

## Inputs
- The page, intended visitor and useful next action from the project’s [Goals, Content, and Targeting](https://blitzmetrics.com/gct-business-strategy/) brief: the goal, source content and people it serves.
- The actual contact, booking, purchase or download destination and the responsible team. Preserve legitimate privacy, legal and navigation links.
- Access to the owning page and destination settings, plus the agreed test scope and existing measurement plan if one is in use.

## First-run prompt

> Map the visitor’s path on the supplied page. Improve the main call to action and its destination within the authorized scope. Check the visible result and the actual receiving system separately. Report clicks, submitted requests and received leads as different evidence.

## Steps
1. Name the page’s intended visitor and desired result in one sentence. Choose the primary action for that journey; a service quote page and a customer-support page can have different valid actions.
2. Trace the current route from the page to the final destination. Record confusing labels, dead links, repeated questions and unnecessary detours. Do not infer the cause of low lead volume from a page glance alone.
3. Write a specific action label such as “Request a roof check” rather than a vague “Learn more” when a request is the real next step. State what happens next and any material cost or commitment accurately.
4. Place the action where it supports the page’s explanation and is reachable on mobile. Keep relevant secondary choices and accessibility controls. The source’s two-click idea is a reachability target, not a rule that every real booking or purchase must finish in two clicks.
5. Edit the supported page source and destination. Keep required fields limited to the actual business need; preserve necessary consent and disclosures. Use the true service or offer page, following the owned Money Tree when it applies.
6. Test the link and form or booking flow using the authorized controlled test. Check errors, success state and mobile use. Avoid a real charge, booking or message beyond the existing test scope; label that untested portion rather than calling the whole path passed.
7. Verify receipt in the actual inbox, booking tool or customer system and identify who follows up. A success page or analytics event alone is not proof that the team got the request.
8. If tracking is in scope, check one appropriate received event per intended action and its consent behavior. Save the route, test evidence and measured result; compare later lead performance only with real comparable data.

## Definition of done (QA checklist)

- [ ] Each money-page opening makes the customer's situation, supported value and next buying step clear in the first 2–3 sentences, with relevant authentic proof; `step-7-write-hook-and-establish-context` review is recorded, not inferred from a CTA or unmeasured conversion promise

- [ ] The page has an understandable primary action for its intended visitor.
- [ ] The route reaches the correct destination with no unnecessary dead end.
- [ ] Phone layout and required fields work, with privacy and accessibility intact.
- [ ] Visitor success and team receipt have independent evidence or precise open limits.
- [ ] Tracking and business outcomes are reported separately, with an actual next owner.

## Example(s)

**Fictional teaching example.** Oak Repair’s service page says “Contact,” leading to a menu with four choices. The lesson changes the label to “Request a roof check” and links directly to the quote form. The form explains that the team will reply by the next business day, a promise supplied for this fictional exercise. A mock test record shows one successful submission and one matching receiver entry. The lesson proves how to check a path; it makes no claim about a real lead or conversion-rate increase.

## Handoff and Content Factory context

Give the receiving team the path and follow-up responsibility. Use [ensure working contact form delivers notifications](https://local-service-spotlight.github.io/task-library/?task=ensure-working-contact-form-delivers-notifications#task-ensure-working-contact-form-delivers-notifications) for a form-delivery defect or [add click to call links for mobile](https://local-service-spotlight.github.io/task-library/?task=add-click-to-call-links-for-mobile#task-add-click-to-call-links-for-mobile) for a call-link defect.

This setup supports the [Content Factory](https://blitzmetrics.com/content-factory/). Produce gathers real source material; Process makes useful assets; Post places and checks them; Promote distributes suitable work within its own scope. This check does not automatically execute all four stages. Use the actual next step above; catalog neighbors are not prerequisites.

## When this runs

Run for a new offer or a material page, form or booking change. Later improvement uses real performance reviews on the agreed cadence; no ads or automatic schedule are created by this guide.

## First-run setup and continuity

Open the supplied task file and its linked source. Verify the project’s real inputs, account, access and output folder before work. This Markdown file is a guide; it does not install an app, connect an account, supply a subscription or create a schedule. Carry out work already authorized; do not ask for the same approval again. Keep any unsupplied destination or new action outside that scope clearly pending.

Save source IDs, versions, decisions, checked outputs and next owner in the project tracker. Before a retry, check the saved state and other workers’ changes. A model name does not guarantee memory or a running timer. Repeated work needs an actual configured trigger and durable state; one-off work can be started by the prompt above.

Keep agent media muted with volume zero before playback. If mute cannot be verified, use captions, metadata or still frames. State the limit: silent visual checks do not prove spoken-word accuracy or audio quality. Do not start sound through the user’s speakers unless explicitly asked.

## Write up the real run

For every actual attempt, [write its meta article](https://blitzmetrics.com/meta-article-prompt/) with this recipe and revision, trigger, steps performed, output evidence, measured result, gaps and next owner. Failed, blocked and partial attempts also get a written record. A draft can satisfy writing; publishing it follows the existing job scope.

Keep one stable execution ID across retries and edits. A separately scoped child task may have its own ID linked to its parent. Writing the parent’s meta record is part of that run, not an endless new chain. The [recipe and meta-article guide](https://localservicespotlight.com/meta-articles/) explains this distinction. Teaching examples are not real executions and must not enter the run count.


<!-- factory-layer:start -->

## Factory chain (do not treat this as isolated)

- **Phase:** Gate
- **Importance:** 5/5 `●●●●●` — frequency 4, revenue 5, gating 5 (runs every factory cycle or weekly; ads/revenue path; unblocks a chain (access/plumbing))
- **Suggested previous station:** `ensure-working-contact-form-delivers-notifications`
- **Suggested next station:** `map-out-one-minute-video-topics-using-topic-wheel`
These stations are generated neighbors, not verified prerequisites or handoffs. Follow the task’s actual Inputs and Handoff sections.
- **Handoff:** Record only the property IDs, access and checks required by this task in the client register. Pass the verified result to the task that needs it.

## Model routing (same factory, any engine)

- **This task's lane:** `any` — Any capable chat model (Claude, ChatGPT, Grok, Gemini). SOP following, drafts, checklists.
- **Single-engine path:** Use the capable AI app you already have. Check its required tools and access before starting. Pass the actual result and proof to the next task.
- **Optional multi-engine:** A tested local model may draft; a stronger model may review facts and voice. Use supported tools for approved actions. Pick models from observed quality and cost; a model name does not prove it can run this task.
- **Never** store the working state in one vendor's memory. Files in the Content Library are the bridge.

<!-- factory-layer:end -->
## Definitive article & links

- Canonical article: https://blitzmetrics.com/digital-plumbing
- Exact task: [Create Clear Conversion Path](https://local-service-spotlight.github.io/task-library/?task=create-clear-conversion-path#task-create-clear-conversion-path)
- Writing standard: [Article Guidelines](https://localservicespotlight.com/article-guidelines/)
- [Digital Plumbing training](https://blitzmetrics.com/digital-plumbing/)
- [SEO Tree](https://blitzmetrics.com/seo-tree/)

## Review and evidence still needed

The source contributor status is preserved. It is not certification of this draft or proof of account access, completed work or a live outcome. The worked example teaches the method and is explicitly fictional.
- The actual owner must supply the intended action, response promise and test scope; no conversion performance has been measured by this draft.